Screen Out!
AMAA Screen Out! Campaign In Full Swing!
Click here to visit the Official Screen Out! Web site...
Movies are very influential to a society's norms, values and cultural identity. They affect the way we talk, dress and act in certain situations. The tobacco industry has a history of taking advantage of this influence to sell its product to youths. Movies are used to promote tobacco brands and to "advertise" the acceptability of the act of smoking.
The on-screen usage of tobacco in Hollywood films poses one of the greatest threats to the long term health of American children 10 and older. Each day a staggering 4,000 kids try their first cigarette, 1,000 of whom will become daily smokers. Experts also estimate that movies with tobacco imagery influence more than one third of all new teen smokers to start.
To combat this practice the AMA Alliance launched its Screen Out! campaign to get tobacco usage out of youth-rated Hollywood films. The Alliance's campaign utilizes letter-writing, petition-drives and endorsement campaigns to garner support for the four solutions, proposed by the Smoke Free Movies campaign, that the U.S. film industry can implement to eliminate tobacco in youth-rated movies.
Join the Screen Out! campaign
Join the movement to get tobacco out of youth-rated films by sending an email to amaa@ama-assn.org. You will then be sent the AMA Alliance Screen Out! Members Guide. This guide contains the information, tools and resources needed to carry out a successful campaign in your community.