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The problem of tobacco in Hollywood has an answer: demand future youth-rated films be tobacco-free and break the ties between the entertainment and tobacco industries. The American Medical Association (AMA) Alliance has always been a strong, passionate advocate for the health of America's children and feels it is imperative to join national health groups and advocate for youth-rated films to be free of tobacco and its associated images.

The U.S. National Cancer Institute (NCI) found that youth who see smoking in movies are far more likely to start smoking, stating in a 2008 monograph that there is a causal relationship between exposure to smoking in movies and youth smoking initiation. The U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), U.S. Institute of Medicine and the New York State and Los Angeles County health departments have drawn similar conclusions. 

To raise awareness about the harm on-screen tobacco use causes and garner support for the smoke free youth-rated movies, the AMA Alliance has been diligently working on a national campaign for the past 3 years named Screen Out!

To learn more about Screen Out! click here...

Keep the Screen Out! Message Alive Interactively

How many children will be exposed to smoking in G, PG and PG-13 movies this summer - and start smoking because of it? Which studios will produce the most youth-rated films with tobacco imagery? How does smoking imagery affect you and the children in your life? How do you plan to continue the actions of the Screen Out Program in your community?

To learn more about the answers to these questions and the people who are working to support smoke free movies, join our Facebook group and add your voice today!